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ReNew
Life
The Digestive Care Company
Renew Life Formulas, Inc.
Unilateral
Minimum Retail Price Policy (UMRP Policy)
In
order to maintain and to further enhance the Renew Life Formulas, Inc.
("Renew Life") and Fiber 35 Diet ("Fiber 35") brand
images, to promote competition and to avoid free-riding, we are
instituting a unilateral policy announcing minimum retail price standards
for all Renew Life and Fiber 35 products sold to
U.S.
customers via the e‑commerce channel.
It
has been determined by Renew Life that distribution of our products via
e‑commerce at deep discounts is detrimental to the premier brand
image Renew Life has developed over years of dedication to providing the
highest quality products and customer service. Such discounts are also
detrimental to our long term marketing strategy of providing the
end‑user with extensive hands‑on customer service.
This Unilateral Minimum Retail
Price Policy ("UMRP Policy") wiIl become effective on November 1, 2008 and will apply to
all Renew Life and Fiber 35 brand products.
Under
the UMRP Policy, Renew Life will discontinue all sales to any retailer of
Renew Life and/or Fiber 35 products who advertises or sells on an Internet
site(s) any Renew Life or Fiber 35 product at prices more than 15% below
the manufacturer's suggested retail price (the "MSR
Price"), Retailers
(including, but not limited to, Internet retailers and in‑store
retailers) may sell Renew Life and/or Fiber 35 products only to retail
customers. Retailers may not sell or otherwise provide any Renew Life
and/or Fiber 35 product to another retailer or third-party-facilitated
site (e.g. Amazon.com, Ebay, etc.).
In
addition, it is inconsistent with the UMRP Policy for Renew Life or Fiber
35 products to be advertised or sold together at a single price that is
lower than the sum of the individual MSR Prices less the permitted 15%
discount for those products. The UMRP Policy does not cover products
discontinued by Renew Life and/or Fiber 35.
We
do not seek, nor will we accept, any agreement or assent from you
respecting our UMRP Policy, either now or at any future time. This policy
is being established by us unilaterally and therefore is not subject to
negotiation. Renew Life and Fiber 35 will implement its UMRP Policy
unilaterally based upon information deemed sufficient by Renew Life, and
all such determinations are final. We reserve the right at any time to
modify this policy, to establish new or different policies or to
discontinue any or all such policies. This UMRP Policy shall remain in
effect until modified or terminated by us in a writing sent to you.
If
you wish to continue doing business with Renew Life, please be sure that
your company's e-commerce listings are consistent with our policy by
November 1, 2008.
Thank
you for your cooperation in this matter.
ReNew Life Formulas, Inc. -
2076 Sunnydale Blvd.
-
Clearwater
,
FL
33765
Phone: 800-830-4778 - Fax:
866-594-5468 - www.renewlife.com - email: support@renewlife.com
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